Lead Quality & Expectations
Q1: What kind of lead quality should I expect from Facebook Ads?
A: Facebook ads are designed to generate interest from people who are actively or recently in the market for your service—but not every lead will be ready to buy on the spot. Here’s what to expect:
- Some leads will be ready now. These are hot prospects who may request a quote or want to book right away.
- Others may need follow-up. These are warm leads who showed interest but need a bit more time, education, or trust-building.
- A few may not be a fit. No marketing channel can guarantee 100% perfect matches, but we focus on targeting and ad messaging to attract your ideal customer.
Q2: How can I turn Facebook leads into paying customers?
✅ Respond Quickly
The faster you respond, the better your chances. Aim to call or text new leads within 5–15 minutes of receiving them—especially during business hours.
The faster you respond, the better your chances. Aim to call or text new leads within 5–15 minutes of receiving them—especially during business hours.
✅ Use a Professional Follow-Up Process
Not all leads convert on the first contact. Have a process in place:
Make sure to use our messaging sequence and sales pipeline triggers to effectively communicate with customers and book estimates FAST
Not all leads convert on the first contact. Have a process in place:
- Follow up, Follow up, Follow up
- Text, Call, Email
- Follow up again in 24 hours
- People who follow up 1-3 times within the first 48 hours are 87% more likely to book an estimate
Make sure to use our messaging sequence and sales pipeline triggers to effectively communicate with customers and book estimates FAST
Q3: What questions does Lead Machine ask when qualifying the lead?
A: Once the interested prospect clicks into our system, we ask them a series of questions to qualify the lead while maintaining an effective lead cost. Some of the questions that we ask are:
- What is your name, email, phone number?
- Where are you located?
- What kind of tree service are you looking for? (mc)
- How many trees are involved? (mc)
- Where are the tree(s) located on your property? (mc)
- Is this an emergency or routine service? (mc)
Q4: Where are the ads being shown?
A: Depending on the package that you're on, will depend on how many zip codes are included in the targeting. Our media team keeps a close eye on the META learning process and targeting to optimize for the best results.
